Content strategist

Kate Payne


Kate Payne serves as content strategist at the Design Institute for Health, a radical collaboration between the Dell Medical School and the College of Fine Arts at the University of Texas at Austin. Kate is the team’s storyteller as we apply design to solve complex problems in health and healthcare. She wields words, images, video, and experiences into compelling stories that illustrate how a design-led approach within systems enables the delivery of health beyond health care. She seeks to explain how our unlikely cross-sector collaborations and the work of varied designer roles, subject matter experts, and global gamechangers are contributing to understanding coordinated systems and creating models that can be replicated across our community and beyond.

Kate developed a lifestyle brand and two related books, which led to teaching classes and developing relationships with businesses and organizations locally and across the nation. Her experience includes strategy, content, and project management for both personal and professional clients.

She joins the Design Institute from Texas Farmers’ Market, where she served as Executive Director with the mission of hosting and educating Central Texas producers and consumers to grow a sustainable food system. Other professional experience includes serving the Seton Family of Hospitals in grants coordinator and special events coordinator roles, and as a freelance grant writer for various non-profit organizations.

Kate earned a BA in Anthropology, minor in Sociology from the University of Arizona and worked on several National Science Foundation projects in the Caribbean surrounding fisheries management and involving local stakeholders in the design of proposed systems.