Director of Business and Behavior Design

Charu Juneja


Charu Juneja is the Director of Business and Behavioral Design at the Design Institute for Health, a collaboration between the Dell Medical School and the College of Fine Arts at the University of Texas at Austin.

She has more than 15 years of experience leading interdisciplinary teams, conducting research, and designing, prototyping and implementing healthcare experiences, branding and communications, go-to-market plans and new businesses. Charu was most recently at IDEO, where she led design teams across the life span - from Planned Parenthood to Zen Hospice Center, with organizations like Mayo Clinic and Stanford Hospital in between. She spent four months in Peru, leading an international team in designing and prototyping quality, affordable and scaleable health care services for the emerging middle class. Charu has spoken on innovation and design thinking at Planned Parenthood’s National Conference, the Wireless Health conference at the NIH, SamaGroup (a technology non-profit), and Stanford. She has been an advisor to GunbyGun, a crowdfunded gun buyback non-profit, and a mentor for FastForward, the first accelerator for technology non-profits.

Prior to IDEO, Charu built and led the marketing team at DestinationRx, a healthcare cost comparison technology start-up. She honed her skills at JWT and Procter & Gamble. Past clients include Stanford Clinical Excellence Research Center, Genentech, Harvard Stem Cell and Whitehead (MIT) Institutes, Rock the Vote, American Foundation for Equal Rights, and Simplee.

Outside of work, you can often find Charu on a mountain, at (and occasionally in) a concert, or exploring a new country.

Charu holds a BA in Mathematics and Economics from Miami University (in Ohio) and an MBA from Harvard University.