Dell Med and Beyond
We are an embedded team of healthcare design specialists, who work within the new Dell Medical School to shape it into the most transformative organization in health.
Never before has human-centered design come from within to shape every part of a health system: medical students, value-based care clinics, the commercialization of new health solutions, and the ethos of adaptive, responsive organizations leading health. At Dell Med, we’re focused on co-creating new approaches to health and new models of care with our community. Our work with Central Texas models a new way forward for health everywhere.
We can’t reach every part of the health system dysfunction from within Dell Med.
We selectively engage with health systems and partners beyond Dell Med who offer the opportunity to develop novel solutions that address systemic challenges in health relevant to Central Texas and beyond. These partners may come from industry inside and outside of traditional healthcare, from other countries who offer different ecosystems of care, or from social sector organizations working on various aspects of the other factors of health. Attributes of these partners commonly include:
- Authority to develop new models
- Internal capability to deploy new models
- Renewable funding
- Motivation to make profound change
Design Every Aspect of Health
Through design, we provoke every aspect of health systems to work better for people. We haven’t met a challenge in health systems that we can’t revolutionize through design.
Design offers a repeatable process that can be used to design anything.
- Product Design: New tools (physical and digital) and capabilities
- Space Design: New physical environments
- Communication Design: New messages, information, wayfinding, brands, and campaigns
- Service Design: New service lines and business models
- Organization Design: New structures and cultural norms
- Systems Design: New value exchanges and directions
Design isn’t just what something looks and feels like.
Design is how something works.
– Steve Jobs
Leading Profound Change in Health Systems Through Design
Design is a process for solving complex, human challenges. Human-centered design is an approach that puts the people we serve at the center of our innovation process. Understanding users’ needs and designing solutions from their perspective leads to much better outcomes.
Design is a repeatable process. Four phases provide the framework for our work, although not all engagements include all four phases.
We start by understanding the people we are designing for; we develop empathy. We observe users, feel what they experience, and synthesize their needs. What’s easy for them? What’s difficult? What work arounds have they created? We watch for patterns and trends, and we distill what we’ve learned into insights and strategy.
Grounded in understanding, we move into brainstorming and quickly develop a large set of potential solutions. The best way to have a good idea is to have a lot of ideas. We then visualize ideas, articulate solutions, and flesh out the concepts formed by what we learned in the understanding phase.
We strategically select a few of the concepts and go through a cycle of building and testing simple prototypes that let us try out the ideas in real settings with real people. Testing not only helps us validate specific concepts, it teaches us more about our users. We find failures and opportunities to evolve and refine.
It’s finally time to scale and spread the evolving prototype. Launching the idea involves everything required to sustain prototypes in the real world. This includes production, manufacturing, programming, financing, and more as well as introducing it to people through storytelling, training, integration, and marketing.